Newport News, VA – Why Are Directory Signs So Important for Your Business?

The concept behind directory signs is simple: they inform visitors that they are in the right building and direct them to a specific room/business within the facility. Directories are a must-have for multi-tenant buildings that receive plenty of foot traffic.

Most people have probably come across directory signs at apartment buildings, plazas and modern commercial buildings. But how exactly do directories add value to a building, and what considerations should building owners make when designing them?

The Benefits of a Well-Designed Directory Sign

1.Provide Direction and Building/Staff Information

Imagine how frustrating it might be for visitors to walk aimlessly from floor to floor, not knowing how to reach their destination. Floor directory signage helps visitors navigate a property easily and saves them from the unnecessary frustration of guessing how to reach their destinations.

2.Peace of Mind for Tenants

Without directory signs, visitors may frequently interrupt tenants or businesses asking for directions to a specific location within the property. Frequent interruptions are not only inconvenient for the visitors but also exasperating for the tenants.

3.Encourages Visitors to Come Back

Besides providing direction, directory signs create a lasting first impression and make guests feel welcome. Guests may be more inclined to keep visiting a building in the future after a positive first experience.

What to Consider When Designing a Directory Sign

1.Size

Directory signs differ in overall size and font size depending on their purpose and location of installation. For instance, outdoor directory signs intended to capture the attention of visitors passing by the road should be big enough and use large text for optimal visibility from a distance. On the contrary, walk-up directory signs can use smaller font sizes since their target readers view them up-close.

2.Material

Directory signs come in different materials, including vinyl, PVC, acrylic and aluminum depending on the sign’s location and the owner’s budget. Generally, outdoor directory signs use more durable, weather-resistant materials like aluminum and are consequently more expensive than their indoor counterparts.

3.Branding and Color

Building owners should select materials, branding and colors that make their signs blend into the surroundings. Interior directory signs, especially, should be congruent with the building’s décor. Also, directory signs that display a single company’s information should contain some form of branding, e.g., brand colors and a company logo.

4.Flexible Design

The business world is a never-ending rollercoaster of changes and challenges. Tenants may come and go, and building owners should be prepared to adjust accordingly. Designing an easy-to-adjust directory sign is necessary to keep up with the times.

Final Thoughts

Directory signs act as silent guides in buildings with multiple tenants. When designed thoughtfully, directory signs can welcome guests, provide valuable information and add to a building’s aesthetic appeal.