Today, numerous businesses help customers locate products and services with the assistance of stylish directory signs. This highly specialized form of signage promotes accurate navigation. It also reassures patrons that a specific department, service, or business maintains a site on the premises.
Directory Signs as Conventional Rosters
Directory signage usually informs the public about all of the enterprises located at a particular address. For instance, many office buildings display a courtesy directory listing in the main lobby. It may indicate the various companies conducting business on different floors. This type of signage requires crisp, clear, easily read letters and numbers. Many people scan through the directory quickly to locate particular listings. It proves important in this situation to use large text. The sign owner needs to ensure visitors can read the directory sign easily from a distance. Adding LED illumination often helps improve visibility.
Directory Signs As Navigational Maps
In some situations, enterprises discover advantages in combining a directory sign with an accompanying area map. Most large shopping malls currently utilize this strategy. The map may outline the specific stores or offices within a building to help guide customers directly to the correct entrance. In other cases, the directory sign furnishes an aerial view of the location. For example, a sprawling industrial, corporate, or university campus or a public zoo or botanical garden may supply a bird’s eye depiction of the entire location and highlight individual buildings or facilities within this landscape. In this sense, directory signs often benefit by supplying distinct, legible map information. This signage helps orient a customer who may lack personal familiarity with the layout of the site.
Directory Signs As Interactive Verification Systems
In rare cases, a large directory may include too many individual units to display. Multistory modern office towers sometimes fall into this category. Commercial tenants may relocate with such frequency that listing every single enterprise in one sign proves impractical. In this unusual situation, some companies rely upon digital interactive signage instead. A visitor may use a courtesy terminal to enter the name of a business into a computerized directory in order to obtain the firm’s address within the building. Since this type of sign requires customers to initiate action to find a business, it may prove less effective than more easily accessed conventional directory signage.
To obtain assistance designing and implementing effective directory signs and maps in Newport News, Virginia and outlying areas, rely on James River Signs. Call 757-598-4036 for a personal consultation.
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