Business Pro Offers Engaging Marketing Seminars
Getting people bought in and engaged for any company training seminar can be difficult, but marketing is an interesting subject which possesses a natural collaborative component and can be easily attributed to a positive impact on your employees and their job performance.
As a business coach in South Florida, I have worked with many clients to implement marketing training and help their teams increase sales and their exposure in their target markets. While I can offer many services as a coach, a large percentage of my clients need some form of sales assistance, and training their teams in effective marketing is an important service I provide.
In the sections to follow, I will discuss a few ways you can keep your team members engaged and give them the best chance to take away meaningful marketing skills when training on this vital business subject. Hopefully, this will give you an edge when implementing marketing training for your sales team and also let you know how my services can help if you are looking to take your operation to the next level.
Share Company Vision
In any training effort, it’s important for people to understand how it impacts their role, their coworkers and the vision of the company as a whole. No one wants to feel like their time is being wasted or they are just in a training session just to check another box off the company to-do list, so by being honest and forthright about how effective marketing impacts their day to day activities and advances the mission of the company can help them stay engaged and feel like the training is worthwhile.
Encourage Feedback and Teamwork
The great thing about marketing training is its collaborative, social and naturally engaging quality. Remember, you aren’t training people on legal compliance, your employee handbook or some other corporate training which is strictly necessary. Instead, you are covering an impactful area of your business which encourages innovation and creativity. Since this is the case, you can allow people to collaborate and discuss the material being covered and encourage people to share ideas during marketing training. Getting people talking, to the instructor, to each other and to the group, increases engagement and the likelihood they will learn something they can apply to their everyday routine.
Stress “WIIFM”
WIIFM stands for “what’s in it for me” and in marketing training you should always stress how what you are covering will directly impact the employee’s performance and more importantly their sales volume, income and lifestyle. When you can train someone to work smarter, earn more business and close more sales, it will have a great impact on them professionally and personally. Marketing training, unlike compliance-based training, helps people broaden their skills and become a better version of themselves professionally.
If your training seminars have fallen flat in the past and you need the help of a professional, I am here to help. As your business coach, I can make a plan to offer marketing training and several other services to help your company thrive. Fill out the form on my website or give me a call to get started today.
