2021 Trends for Local Businesses: Customized Wall Graphics
Good riddance 2020 - glad that you are in hind-sight! If the last 12 months have taught us anything. It is to use the resources around us to create business opportunities. As brick-and-mortar businesses have felt the squeeze from the decreased amount of foot traffic, many of them are finding creative ways to bring in potential customers and sales. Your local sign and graphics shop can help. Universal Sign and Graphics, located in the Montgomery, Houston area, can provide many solutions to increase traffic to your shop- from new building signs to PPE decals. A notable trend that we see and predict will continue to be popular in 2021 is customized wall graphics. By installing customizable graphic wall coverings, you can transform standard shop walls and ceilings into a vision similar to an online store. Like any sign or graphics you want to ensure that you are getting the best quality at the best price. So we have put together a guide to help you decide what Wall Graphics work best for your business. Wall graphics are one of the most cost-effective and versatile solutions for business advertising, wayfinding, and branding. In today’s post, our wall graphics team shares 3 design best practices to elevate your next order. Read on or call 877-330-7532 to speak directly with our wall graphics team in Montgomery, TX.Best Practices For Wall Graphic Design In The Houston Area
1. Make it legible. Whatever your wall graphic goal is, it needs to be easily understood. Unless you’re using your wall graphics in specific informational contexts (e.g. to display detailed product information on the wall next to a display), your message should be eminently readable and consumable at-a-glance. Aim for large font sizes, follow the 3×5 Rule (limit text to three lines of text, each with five words or less, or five lines of text with three words or less), and use sans-serif fonts in bold.
2. Think of the mood you want to set. Before you begin your design consultation, think about how you want your next customer to feel when they see your wall graphics. What kind of experience are you trying to create? For instance, if you’re using your wall graphics as party decor, or as your shop theme, your goal may call for colorful wall graphics with lively designs and whimsical shapes. If you’re using wall graphics for wayfinding in a bank or manufacturing plant, you may want a more serious and functional design, with standardized shapes, conservative brand imagery, and more neutral colors. Even if you know nothing about graphic design theory, starting your wall graphics consultation with an idea of the mood you’re trying to express goes a long way.
3. Design for accessibility. In 2010, the Department of Justice published the 2010 ADA Standards for Accessible Design. Under this law, specific forms of signage must be accessible to people with disabilities. While many temporary wall graphics are exempt from this law, it’s still a good idea to design with accessibility in mind, since the alternative means excluding a portion of your audience! For more detailed assistance with ADA standards and other accessible design guidelines, get in touch with our Montgomery wall graphics team. We specialize in ADA signage, and we produce compliant wall graphics for clients nationwide.
