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Montgomery, TX

Promotional Products For Your Business Is A Highly Effective Marketing Strategy

BY: Your Name, Your Business

Universal Sign and Graphics offers thousands of promotional products from custom apparel, tumblers, and drinkware to executive gifts all personalized with your business logo.

Promotional products are very different than a brochure or other traditional marketing tool in business marketing. Promotional products are design are design around the premise that the customer will use the product and therefore continually be reminded of the company whose logo adorns the product.

The Facts

Does it work? It sure does

Much better than you may realize. Research has continually shown that promotional products can generate significant consumer traffic to a business establishment, with as many as 89 percent of respondents in one recent survey conducted, who were able to recall specific names of companies imprinted on the promotional items. There are marketing advantages to creating and giving away promotional items, which include increased response rates and an improvement in business returns. Results for every company will vary compared to other conventional and costly advertising and marketing methods, promotional products are easy to obtain, affordable, and have an increased market reach and staying power.

A study by PPAI (Promotional Products Association International) in 2009 concluded the following:

  • 94% of customers do in fact recall a promotional product they were given in the last two years.
  • 69% keep their promo product
  • 89%  recalled who the advertiser was that gave them the promo product
  • 83% liked receiving the promo product- good client experience
  • 48% would love to receive a promo product more often

In a separate part of the study some interesting facts were discovered. Promotional products were the only marketing materials showing significant results in recall. Promotional products garnered much higher recall in customers than print, television, and online media. So does this translate into purchases or leads? It sure does. Customers who were given a promotional product made a purchase more often than competing marketing media. 21% for promotional products, 13% for print, 7% for TV Commercials, and 5% for online media.

The Branding

Promotional products absolutely build brand awareness. A company should think about their branding and the promotional products they purchase. Don’t choose random products, choose the promotional items carefully. Does the product, message, and Logo invoke the Brand awareness that your company is looking for? The product should positively reflect the companies quality, culture, and brand.

Promotional products are an outstanding way to create brand recognition and recall. Giveaways should fit the company’s marketing plans, but should also be distinctive, high quality, and memorable. Promotional products offer a highly effective way to generate leads, increase sales, and raise brand awareness.

Branding is critical to all businesses. Clients see logos like United Airlines, Apple, and they immediately recognize what that logo is and which company it represents. Customers cant come to a business if they don’t know it. Promotional Products tell customers exactly who your company is and constantly reminds them of that!

Promotional products are a highly effective way of gaining customers. At Universal Sign and Graphics we offer thousands of promotional items to help you say thank you to your customers or advertise your business.

Come visit our online store and reach out to us for more information. We are experts in brand awareness, logo design, and promotional products. https://www.promoplace.com/universal-sign-graphics/

Universal Sign & Graphics | Promotional Products & Apparel | Montgomery, TX – Home (promoplace.com)

 

 

“Best Sign Company in Montgomery, TX”

Top Rated Local Custom Sign Shop / Store / Business

Montgomery County: Montgomery, , , , , TX

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“Best Sign Company in Montgomery, TX”

Top Rated Local Custom Sign Shop / Store / Business

Montgomery County: Montgomery, , , , , TX

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Promotional Products For Your Business Is A Highly Effective Marketing Strategy