Build A Better First Impression Through Your Lobby Sign Design

Choosing the Right Colors for Your First Impressions With Custom Lobby Sign Designs

1.  92.6 percent said that they put the most importance on visual factors when purchasing products. Only 5.6 percent said that the physical feel via the sense of touch was most important. Hearing and smell each drew 0.9 percent.
2. When asked to approximate the importance of colors when buying products, 84.7 percent of the total respondents think that color accounts for more than half, of the various factors that are important for choosing products.
3. Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.

1. Case Study: Heinz Consider the phenomenal success Heinz EZ Squirt Blastin' Green ketchup has had in the marketplace. More than 10 million bottles were sold in the first seven months following its introduction, with Heinz factories working 24 hours a day, seven days a week to keep up with demand. The result: $23 million in sales attributable to Heinz green ketchup [the highest sales increase in the brand's history]. All because of a simple color change.
2. Case Study: Apple Computer Apple brought color into a marketplace where color had not been seen before. By introducing the colorful iMacs, Apple was the first to say, "It doesn't have to be beige". The iMacs reinvigorated a brand that had suffered $1.8 billion of losses in two years. (And now we have the colorful iPods.)

How to Hack Lobby Sign-Color Choices and Apply it to Improve your First Impressions

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