Build A Better First Impression Through Your Lobby Sign Design
Your company lobby sign is as important as the initial handshake in business because both set the stage for the relationship. Like your best salesperson, lobby signage is constantly introducing your company and helping form first impressions. Learn how to choose the right sign colors that tell your brand story without words.
Choosing the Right Colors for Your First Impressions With Custom Lobby Sign Designs
Research conducted by the secretariat of the Seoul International Color Expo documents the following relationships between colors and marketing:
- 92.6 percent said that they put the most importance on visual factors when purchasing products. Only 5.6 percent said that the physical feel via the sense of touch was most important. Hearing and smell each drew 0.9 percent.
- When asked to approximate the importance of colors when buying products, 84.7 percent of the total respondents think that color accounts for more than half, of the various factors that are important for choosing products.
- Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.
Research by the Henley Centre suggests 73% of purchasing decisions are now made in-store. Consequently, catching the shopper’s eye and conveying information effectively for the critical success of the sale.
It is clear that color choices convey meaning and have the potential to make lobby signs more engaging and memorable. Furthermore, Color increases brand recognition by up to 80 percent, according to the Source: University of Loyola, Maryland study.
- Case Study: Heinz
Consider the phenomenal success Heinz EZ Squirt Blastin’ Green ketchup has had in the marketplace. More than 10 million bottles were sold in the first seven months following its introduction, with Heinz factories working 24 hours a day, seven days a week to keep up with demand. The result: $23 million in sales attributable to Heinz green ketchup [the highest sales increase in the brand’s history]. All because of a simple color change. - Case Study: Apple Computer
Apple brought color into a marketplace where color had not been seen before. By introducing the colorful iMacs, Apple was the first to say, “It doesn’t have to be beige”. The iMacs reinvigorated a brand that had suffered $1.8 billion of losses in two years. (And now we have the colorful iPods.)
How to Hack Lobby Sign-Color Choices and Apply it to Improve your First Impressions
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Now that we understand the importance of color, how does it relate to your brand image? We have created hacks from the most widely used color theories to select colors that evoke emotions you want to be associated with your brand.
● Red is associated with enthusiasm, passion, seriousness, love, and heat
● Orange is associated with ambition, wisdom, desire, pride, happiness and energy
● Yellow is associated with caution, freshness, awareness, joy and optimism
● Green is associated with calm, good health, growth, satisfaction, nature, fertility, and youth
● Blue is associated with comfort, faith, tradition, understanding, clarity, calm, and coolness
● Purple is associated with leadership, nostalgia, romance, royalty, creativity, and mystery
● Black is associated with elegance, modernity, power, and style
● White is associated with purity, peace, innocence, cleanliness, and simplicity
Don’t worry if color theories and concepts seem a bit overwhelming and you’d rather enlist the help of a specialist. We are staffed with professional sign builders who can help choose the best type of lobby signs in the strongest color for your company. Just contact us for a free quote.
Free quote on custom lobby sign designs in Montgomery, TX
Ready to put the branding power of color theory into practice? Universal Signs and Graphics specialists are standing by to help.
From our lobby sign shop at 2114 McCaleb Road in Montgomery, Texas, we proudly serve businesses throughout the Greater Houston and South Florida area. We’ve helped hundreds of businesses build better first impressions, and we can do the same for you!
Not a Montgomery local? Not a problem! We also offer remote design services and nationwide shipping for clients located out of state.
Call 877-330-7532 or fill out the form on the Universal Signs and Graphics Contact Page to book a free consultation.
Sources: Secretariat of the Seoul International Color Expo 2004, CCICOLOR – Institute for Color Research, University of Loyola, Maryland study
