Have you ever been out for a drive around town after a long day and cant help but notice the signs on a building as you drive by? Signs are very important for your business. They are the first impression your customer get of your company and not just that but if your sign is designed correctly potential customers may remember your sign and location the next time they are needing your services, therefore great for marketing and advertising!
When designing your sign there are various factors you want to keep in mind. A couple of examples of what to keep in mind include:
- Visibility – With visibility at the top of your list you want to ensure that your sign is visible from a far, the text on your sign is legible, and the colors you choose to add to your signs do not take away from you text. Another detail about visibility to keep in mind is the cleanliness of your sign, meaning not including too many pictures, images or words that potential customers can see or read at first glance. You should remember, these signs are not only displayed on your building but they are a direct representation of you as a company as well.
- What will work best for you? – As a new starting business you may not be able to go big so fast and that is understandable. You want to make sure that you choose a sign that fits well within your budget but without having to settle. With many materials available we are confident we can find a cost effective option that will help drive in business as well as make you as a business owner happy and proud to display on your building. Often times it does not depend on the business owner as to what type of sign is wanted or required. Many times property owners have a specified sign criteria of what is required and allowed. In these cases, we can contact property managers to confirm and for approvals to lift some stress off your shoulders.
- Will customers automatically know what you offer? – Lastly it is important that your signs reflect what your business may offer. For example if you are opening a new clothing store in your area it probably would be best that you incorporate “Clothing”, “apparel” “Boutique” or anything that can distinguish your business to new customers.
By keeping these components in mind you can have a sign that is designed for success.
Here at City signs we work as a team to get the job done efficiently, quickly and of the best quality. We care about our customers and that is why we strive to deliver not just the best quality signs but also the best customer service in town.
If you are interested in learning more, give us a call at 209.229.2220 today!
