Traditional window graphics have been a part of business advertising for many years. Many corporate and retail businesses put their name, logo and business hours in the window so people passing by know they exist. As time has passed, window graphic materials and manufacturing techniques have expanded and improved, opening up a vast array of design possibilities that never existed. And with these new possibilities come new opportunities to attract more business.
Each business puts a different emphasis on various forms of signage. Basic vinyl lettering is still a great option for many businesses that aren’t generally trying to draw the attention of people passing by. These businesses may want to take advantage of frosted or etched vinyls and interior privacy films that portray an extremely professional image.
Retail establishments and other businesses that are trying to stand out and catch your eye, may want to think bigger than just vinyl lettering. Picture your storefront and windows as a big canvas and think of images with a “Wow” factor that may stop people in their tracks. Full color graphics and images will grab the attention of potential customers passing by which leads to more awareness and ultimately more sales.
A study conducted by the International Sign Association found that 50% of local customers found a retail business because of their window graphics or on-premise signs. The same study also indicated that 85% of your customers live or work within a five-mile radius of your business and therefor many of them are driving past your building on a daily basis. On top of that, 13% to 20% of the population moves each year so you want to attract this new group of potential customers with effective window graphics.
Window graphics have some advantages over other forms of signage which include the following:
- It’s inexpensive compared to many other sign alternatives.
- It’s easy to install. In fact, you may be able to install them yourself.
- You can save time and money since permits are not required in many cases.
- It’s easy to change out window graphics and take advantage of specials and deals you may want to promote.
- It can provide privacy or shield the sun while promoting your business.
