Do you want to make your business facility stand out? Enhance the exterior of your business using custom building signs. Most businesses limit their outdoor advertising to a simple storefront sign, underutilizing the amount of space they have available to them. It’s no wonder that they struggle to compete and acquire their desired market share. If you own an office building or a large retail establishment, nothing will prove to be more striking than enriching it with an engaging custom building sign. In this guide, we’ll offer some valuable tips to make the most of your custom building signs, but before that, let’s find out what custom buildings are: What are Custom Building Signs? Also referred to as architectural signs, custom building signs are signs installed on the exterior of an office or any other commercial building for identification and branding purposes. They can be found on a wide range of establishments, ranging from education and healthcare institutions to corporate buildings to public sector establishments. If your business is located by the road, custom building signs are an incredible alternative to pylon signs and monument signs. Tips to Using Custom Building Choose Your Font Wisely Although the properties of font for text are important for all types of signage, it becomes even more critical in the case of custom building signs. In the case of intense competition, your building sign will to stand out to grab the attention of passerby. Plus, you also want your sign to communicate your brand message accurately to your target audience. Thus, the font you use should not just be highly visible but also easily relatable to your brand. Leverage Illumination If your business is located in busy area and/or it operates during the evenings and night, illumination becomes a necessity. Depending on the type of custom building sign you want to use, you have a range of illumination options. For instance, 3D channel letters alone offer four to five different illumination options. Choose a color for illumination that represents your brand. Pick the Right Materials When getting your custom building sign designed, be sure to choose the right materials. Since these are installed on structure façade, they remain directly exposed to weather elements. Therefore, the commonly used material for custom buildings signs is metal. Stainless steel, aluminum, and brass are typically used. These sturdy materials will keep your building sign intact and they make them last for years. Contact Your Local Sign Company When it comes to using custom building signs, there are several critical aspects to consider. The most important ones include the type of font you want to use, the materials for high durability, and illumination for sufficient visibility. Image Signs of McKinney is aware of all these considerations and is here to deliver the best solution based on your business needs. Whether you own an office building or a large retail establishment or shopping center, we have the perfect building sign solution for you. For visually stunning custom building signs, connect with Image Signs of McKinney today!