Buying tires in Concord is a big deal. It's a big ticket item so you know you'll be spending a lot. You're not only concerned about the price, but you want to know that it'll be a long time before you need to buy new tires again. [youtube _8s2WYRcrSY] And of course there's the safety aspect as well. The tires do a lot of work – they carry the weight of the vehicle and you and your passengers. They need to be up to the task. You want to be sure they hold the road and provide good traction. If you carry heavy loads or tow a trailer, the tires need a high load rating to be up for the job. The major tire brands that you're familiar with are known as Tier 1 tires. These tires are well-engineered and very high quality. Comparable tires are usually in the same price range from brand to brand. Stepping down in price you come to private label tires. Some large tire store chains carry tires with the chain's own brand. It's important to know that most private label tires are built by the same Tier 1 brands that you are familiar with – so they are a quality product. You can ask your tire professional who makes their private brand. The lowest priced tires on the market are Tier 3 tires. These tend to be imported from China or South America. Since you get what you pay for, you can't expect a Tier 3 tire to deliver the same performance and durability as the others. What's the difference in the tires with higher mileage warranties? It's the rubber compounds and the amount of tread material. As you might expect, you'll pay more for the longer-lasting tire. Buy value – not price.