Do you want a memorable logo for your business? Here is how you can get one.
A logo is the easiest way to make an impression on your clients. Not only does it make your brand stand out, but it also sets the tone for interactions with customers. Whether it’s the color, text, design, or font, everything in a logo says something about a brand. It takes a significant amount of planning to come with a logo that speaks for your business and makes your customers identify with you.
Below are some things you can focus on to make a company’s logo memorable.
Simplicity
To come up with a perfect logo for your business, take a look around. The best company logos out there are simple ones. The most they have is a small graphic followed by the company’s name. Companies such as Apple or Nike have the simplest logos and there is hardly anyone that can’t recognize them. The worst thing you can do for your logo is to add too much information. If you want to keep your logo simple yet effective, make sure you keep these pointers in mind:
- Don’t use more than four words.
- Use amaximum of three colors.
- Don’t use thin elements for artwork and fonts.
Know What You Want
The logo should represent what the company or product stands for. The logo should describe what your business does. You must be well aware of the shapes and colors you want to use, and how they will affect your clients. You must also look at your logo from your industry’s viewpoint. To make your life easy, make sure to answer the following questions before you design your logo.
- Does the logo express what you are trying to sell?
- Does the imagery convey the correct message?
- What it stands alone?
Choose the Right Colors 
Most people make the mistake of not investing enough research and effort in choosing the color. Color is important for the following two reasons.
- Colors can attract your customers while telling the story of your brand.
- A reasonable logo works either with single shade applications, or full color.
As discussed above, make sure to use not more than three colors in your logo. It is perfectly fine if you go for bold colors, but don’t overdo it. Using too many bold colors can clutter the design. Try to apply simple colors to a trendy design that can last for years.
Refrain From Using Clip Art
The best thing you can do for your brand’s logo is to not use clipart. Using clipart makes your logo appear as if it is a rip-off. The art used in your logo should be 100% original if you want it to leave a mark. Using clipart makes your logo appear unprofessional and juvenile. Using clipart might be easy but it won’t help you meet business targets in the long run.
Keep It Flexible
Here are some standards by which you can measure a logo’s flexibility.
- If it can be used over an image.
- It should have enough room for a tagline.
- It should work perfectly, regardless of the font size.
- It should be available in the icon version for websites and mobile.
- The logo should go perfectly with the labels on new products.
The logo is what represents your business when you are not around. The logo should be simple to understand, and effective enough to stay in the consumer’s memory. Be very careful when choosing the typography, shapes, font size and color. Try to keep your logo simple, and not clutter it with too much color and text.
If you want a logo for your business, visit our website, and place an order now.
