Tradeshows and exhibitions cost a fortune. So, why do businesses still prefer them?
Tradeshows can help you boost your brand image and attract leads. As an exhibitor, you have the chance to display your products to a broad audience during a public gathering and gain traction in the corporate circles. However, the cost and time you spend on the exhibition may be for nothing if you don’t get the design right.
Going with a generic design and setting up a pre-designed booth in an exhibition where there are thousands of other businesses is a disastrous move. Given the significance of these exhibitions, you cannot afford to mess up. This is why more and more businesses are using the idea of custom tradeshow exhibits to leave a mark on the attendees and stand out from the crowd.
Here are some basic advantages of using custom tradeshow exhibits.
They Are Inexpensive
Tradeshows might seem costly to a first-time exhibitor. However, they also present an opportunity for building a customer base that can come in handy in the future. It is much easier to convert attendees at an exhibition into regular customers. A person who learns more about your business at a face-to-face meeting will become a customer if you impress them. Rather than spending huge sums of money on TV adverts and social media campaigns, you can focus on these exhibitions and create a loyal customer base.
Help You Display New Products
A tradeshow is an ideal time to launch a new product. Having a custom exhibit allows you to demonstrate the features of your product to a keen audience and also offer a discount on the products to build customers. According to a report by CEIR, 92% of people visiting tradeshows are there to see the launch of new products and the features they offer.
Get High-Quality Leads
Unlike regular customers, attendees of tradeshows come with a significant purchasing power. Having a custom tradeshow exhibit helps you attract a decision-maker with a high purchasing authority. This allows you to substantially increase your revenue.
Increase Your ROI
As discussed above, tradeshows require a significant investment. Drawing audiences is the only way you can expect a return on your investment. Custom tradeshow displays will allow you to attract visitors and leave the exhibition with more leads.
Apart from attracting a larger audience to your exhibit, custom tradeshow displays are considerably cheaper to setup. Many companies prefer renting a tradeshow display then purchasing it. However, this does not help, especially if you have to attend a few shows each year. Renting a display for each tradeshow can dry up your finances, which is why you should purchase a custom tradeshow display.
You can find more information about custom tradeshow displays here.
