The use of signs for marketing can make or break your business.
Business signs are one of the first things that attract customers to your business. A well-designed sign can attract more customers and boost sales, whereas a poorly-designed one can drive them away. A survey showed that customers preferred easy to read, simple, and legible signs over those that are way ‘out there’ or use too much graphical content.
The effectiveness of a business sign depends on its design elements. The sign should be readable, visible, and legible for it to grab the attention of potential customers. When designing a business sign, the following are the elements to take into consideration.
Color
Color is the most important design element for a business sign. The color combinations on the sign promote the brand logo and theme. In addition to brand identity, color contrast and combinations also determine the readability of a sign. For instance, using red and pink together will not have a strong impact as there is no contrast. If you are designing a sign for your business, remember to choose the right colors that look good and promote your brand.
Size
Size is another design element that decides how visible your sign will be. The size of the sign itself and the font on it should be big enough that passersby can read them, even if they are driving by. Business signs displayed on billboards or buildings need to be large for better viewing. Meanwhile, a sidewalk sign can have a relatively smaller yet readable font.
Layout
The design layout includes deciding what goes where. This is an important element as it impacts readability. A sign that has the contact numbers at the very bottom in a small font will not be effective because the call-to-action is not readable. When designing the layout, make sure that you put the most relevant information in the most prominent place. Important information could be the business name, what you are offering, and contact information.
Images
An important thing to consider when designing a business sign is using images carefully. As we discussed earlier, customers aren’t attracted to signs that use too much graphical content and are too cluttered. Even if you use a single image, it should be powerful enough to convey your idea and message.
Simplicity
The most effective business signs are the ones that are simple and easy to decipher. The sign should convey the message using as few words as possible. It’s important to remember the point of sale of your business and carefully pick the words you want to use. This way, the potential customers will know exactly what you are saying and the action they need to take.
Legendary signs provide the best design services for business signs. Our experts ensure that your business sign is effective and attractive.
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