Do you want your signs to bring in more customers than ever before?
Signboards are one of the most important parts of any business. They display and show your business name and are a marker for its physical location. Oftentimes, they are the first things that people will notice about your business or store. They make the initial exchange of information easy and convenient for audiences.
On any given commercial street, there will be a lot of signs competing for attention. How do you ensure that audiences view yours and are compelled to check your business? By including the following essentials.
Simplicity
The worst mistake you can do for your sign is to overload it with information or visuals. A sign should be used to increase curiosity and nothing more. It should only compel audiences to take notice and enter your store.
It is not a place meant to display service details or testimonials. The most effective signs display only the business name or brand.
White Space
White space is the amount of blank space on a sign which is left uncovered.
You might think it counterintuitive to leave a lot of the space on your sign blank but a 50:50 ratio should be the minimum. This is because text or pictures occupying the whole signboard can be overbearing. It seems aggressive and overloads visual senses. With adequate white space, you will complement the sign’s contents and bring attention.
Sensible Font Selection
You might be tempted to go for creative and artistic font choices. You might even think an attractive font is your best bet at catching attention.
That approach, however, might not be too effective.
Audiences only have a little time to look at signboards. They will not take the time to decipher your font. Opt for normal and conventional styles which are easy to read and make out. There is a reason why they have been working for so long. Don’t fix what isn’t broke, right?
Right Colors
Color selection is another important facet of signboard design. It is also an area where you should value practical sense instead of creativity or artistry.
Don’t go for colors which make the text hard to read or are burdensome on the eyes. Go for colors which are visible in most light settings and complement your font.
Images
Normally, you don’t see a lot of images or logos on signboard. Unless your brand is a very well established one with an iconic image logo, you forgo images.
If you are still keen on using them, then you should ensure the following:
- They complement your business name
- They give insight into the services of your business
- They don’t overtake the font and name
- They are relatedto your business
If you keep this checklist in mind, then you can incorporate images in your signboards.
Conclusion
Contact Legendary Custom Signs & Graphics if you are looking for the best sign company. Excellence in signage is our motto. We utilize the best professionals to make your signs to your exact specifications.
Trust your sign making duties on us and your business will thank you.
Visit our website for further details on our work on outdoor signs.
