What Should a GOOD Outdoor Banner Include?
If you’re looking to make an outdoor banner for your business, then there are some crucial factors you need to take into consideration. Outdoor banners are very different from other forms of print or physical marketing like leaflets, brochures, or even posters. Even signboards, which have similar purposes as outdoor banners, are very different.
Unlike a signboard which can be abstract, vague, or ambiguous in its messaging as part of some overall marketing campaign, an outdoor banner cannot. The job of an outdoor banner is to immediately grab attention, attract an audience, and deliver some message or punch line across. Short and snappy messages and quick delivery is what matters the most with outdoor banners.
Keeping these differences in mind, here are the essential elements your outdoor banner should contain:
1. Appropriate Text
Banners seldom rely on pictures alone and usually don’t even have pictures. Pictures are more suited to signboards while banners are more appropriate for word bites or phrases and slogans.
That is why it is necessary that your textual choices are on point. Choices like text size, fonts, and other factors will affect the readability and attractiveness of your banner.
2. Simplicity
Signboards can be bursting with information or visual cues because they have a much larger canvas. You will be limited in the space available to you in a banner.
Banners easily carry the risk of becoming overburdened with information and looking ‘busy.’ This can muddle your message and even lead to a decrease in views. People will not pay attention to too much clutter and visual overload.
Opt for simple yet succinct messaging which immediately grabs attention and turns heads.
3. Required Information
Only include what is required and necessary in your banner. There should be no extra material on your banner. To decide how to do this, you first have to lockdown what you want your banner to achieve.
Its purpose will directly inform the type of material you include in it. Be as ruthless as you can be in cutting material which is tangential. Banners are akin to subheadings in an essay. It is best if they focus on one topic or do a single job.
4. Quality Visual Aids
Outdoor banners don’t usually use photos but that does not mean you have to put them completely off limits. You can use photos and other visual aids if you think they will better serve your purpose than text. In some cases, photos may have a greater impact than even the best slogans.
Take care that you only use the highest quality possible and test them thoroughly for different factors like resolution, visibility, distance, and the likes.
5. Brand Synergy
Lastly, always take care of brand synergy. Outdoor banners are rarely the sole or primary marketing mechanisms. You will probably be using them as supplementary or complementary material. In that case, you should keep in mind your overall brand and its aesthetics. The design or messaging of your banner should never conflict with your brand.
Conclusion
If keeping all this in mind for a simple and single banner sounds like too much of a hassle, then you don’t need to worry at all. Legendary Custom Signs & Graphics is a top rated local sign company who can help. Outdoor banners are one of our specialties and we will work together with you to design the product you want.
You can contact us at 571-512-7446 or request a consultation.
