More than any other type of business, restaurants depend on customer’s impulse decisions. This is especially true when a group of people are out deciding where to eat. If you want your restaurant to stand out and succeed, you need to grab their attention with a sign that will send the hungry people to your restaurant.
LED signs and even electronic message centers are an effective way to reach potential customers because the bright lights and even motion grab their attention quickly. Here are just a few advantages of adding LED Signs to your restaurant.
The Benefits of LED Restaurant Signs
Increases visibility: Since many diners decide impulsively where to eat, seeing a brightly-lit LED restaurant sign may sway their decision. Since they’re lit and visible 24/7, these signs will be the first ones diners see late at night.
Brand recognition: Using a custom LED sign will get your brand recognized quicker. Customers will remember your restaurant logo and design, and that they had a positive experience there.
Customizable marketing: Some LED restaurant signs can be programmed and customized to your marketing needs. This means you can tailor it to the season or even the time of day. For example, if you’re running a family restaurant, you could advertise your breakfast combos in the morning and your appetizer platters in the evening.
Inexpensive and cost effective: It can cost thousands of dollars to run a traditional print or radio marketing campaign. However, investing in an LED restaurant sign is a one-time purchase. The ones that have message boards comes with the software you need to customize and update your displayed message on your own, perhaps to market your daily specials or seasonal hours.
Feature menu items: You might also consider an LED menu board, instead of writing the daily specials on a traditional chalkboard. It looks high-tech and can feature the daily offerings along with images to entice customers.
Customer interactivity: Digital indoor LED signs are a great way to interact with your customers. For instance, consider running a promotion that offers any diner 10% off their bill if they sign up for the restaurant’s newsletter. If you play this promotion when customers are getting ready to check out, most will open their smart phones and sign right up.
There are numerous ways to use LED restaurant signs. Legendary Custom Signs & Graphics can assist you in creating an effective and creative one that will drive hungry diners to your restaurant. Contact us today at (571) 248-5898 for more information.
