Do you know the importance of marketing your brand at trade shows? It’s the perfect venue for networking with similar industries and landing potential clients. This is why it’s imperative that your display grabs the attention of the attendees quickly or they’ll walk on to your competitor’s booth.  This is why you need to incorporate your brand’s logo, mission, and personality into a custom design. Trade Show Display Components

• Company branded-They should display your company’s colors, logo, and graphics so attendees will quickly associate that logo brand with your company.
• Readable-Choose fonts that are easy to read from a distance. However, don’t overfill your display with words. You want it to speak for itself.
• Lighting-It can set the vibe of your display, as well as highlight important aspects of your exhibit.

Types of Trade Show Displays There are several kinds of displays you can use at trade shows. We’ve outlined a few of the most popular ones that we provide at Legendary Custom Signs & Graphics.

• Pop-up Displays-These displays are unfolded like an accordion and literally pop up. They feature bold logos and graphics and are a basic design. However, they can be enhanced with shelves to highlight product displays.
• Banner stands-Banner stands allow you to travel light since they fit into a poster tube. Banner stands can hang by a stand, or come with an upright stand.
• Modular Exhibits-Modular exhibits can be transformed from a 10’ x10’ to a 10’ x 20’. They are also lightweight, compact, and portable, making them adaptable to any exhibit layout. You can also add features like fabric graphics or accent lighting.
• Multimedia Displays-Multimedia displays entice customers by playing video presentations or offering coffee as part of their exhibit.

Benefits of Trade Show Displays

• Trade show displays promote your brand. It should communicate who you are quickly and efficiently to a potential customer.
• Custom trade show displays allow you to stand out from the competition. Many are interactive and use features, such as games, group demonstrations, and social media interactivity.
• Trade show displays send an important message to a large number of people.
• Many trade show displays are portable and modular, meaning they are easier to fold up and carry with you to events. This makes them easier to adapt to different layout spaces.

You’ll want to keep your target audience and goals in mind when deciding on a trade show display. Is your ultimate goal to land new clients or to promote brand awareness?  Our experts at Legendary Custom Signs & Graphics can assist you with your needs and create the best eye-catching trade show display possible. Contact us at 571-512-7446 to schedule an appointment.