Madison al, “Nice Brand you have there”

“I like your brand”

It’s Friday night, you are at your favorite hot spot, dressed to impress. That certain someone you have had your eye on all evening heads your way, smiles and says, “I like your brand”. Okay, okay, so maybe that isn’t their line, but brands, like personalities can draw people your direction. Branding is your entire package, from tip to tail, and it is a direct reflection of how your customers view you. Getting your customers to buy into your brand, can be the most effective way to grow your business.

One way to enhance your brand image is through outdoor LED signs. They allow for you to be expressive! They can be bright, colorful, flashy, informative…… Whatever you can dream up!

LED signs allow your business to reach out to as many customers as possible, in a cost-effective way. For example:

–          A real estate company could advertise properties that are currently available.

–          Schools can advertise important dates for students.

–          Doctor’s and Attorneys can introduce their professionals to the community.

–          Banks and other financial institutions can deliver real time financial information, inform customers about investment programs, loan rates and other special products and services.

–          Adding community specific information helps your business become a source of information and point of reference.

Outdoor LED signs are meant to get people in the door, so that your hardworking employees can do the rest once they get in there. Here are a few pointers when thinking about your sign:

•   Be bold! Use bright, contrasting colors to grab the eyes of your potential customers. Think about your font as well. You need something that is visible and easy to read from the road.
• Location, Location, Location! Make sure sign placement is optimal. You wouldn’t hide behind the counter when a customer comes in, so don’t hide your sign! Outdoor signage works 24/7 for you. Make those hours count!
•  Keep it simple! Don’t deviate far from your other marketing messages. Keep things consistent, so customers get to know you! Consumers look for the entire customer experience, not just the hook. Keep them coming back by allowing them to know what they will receive each time they visit. Consistency counts!

When all the moving pieces work together, an outdoor LED sign can be great for business. Top notch content, optimal size and brightness, and the perfect location will all work together to bring added value to your business and expand your customer base.