- Be bold! Use bright, contrasting colors to grab the eyes of your potential customers. Think about your font as well. You need something that is visible and easy to read from the road.
- Location, Location, Location! Make sure sign placement is optimal. You wouldn’t hide behind the counter when a customer comes in, so don’t hide your sign! Outdoor signage works 24/7 for you. Make those hours count!
- Keep it simple! Don’t deviate far from your other marketing messages. Keep things consistent, so customers get to know you! Consumers look for the entire customer experience, not just the hook. Keep them coming back by allowing them to know what they will receive each time they visit. Consistency counts!









