Recently, we were contacted by a large commercial real estate firm wanting to explore options for more durable outdoor real estate signs. They contacted us because, typically, their signs do not withstand the weather conditions over the long term. The problems range from deterioration of the sign such as fading, warping or cracking to sign holder malfunction.
The picture on the left displays many of the common problems with outdoor signage. The sign is worn and warped with a compromised holder. Since part of the signs purpose is to communicate a positive image for the broker, signs such as this negatively impacts the business especially if there are competing opportunities in close proximity.
The commercial real estate company is one of the largest most respected firms in Alabama. They provide high quality spaces while delivering exceptional customer service to their property owners and prospective tenants.
To help the client address the durability issue for the long term, we first recommended assessing the real requirements for all of their signage. Signs needing to last for a few months require a much different solution than a sign needed for ten years or more. By looking at the whole portfolio, we were able to optimize the clients investment by using less expensive solutions such as wood or Medium Density Overlay with basic holders for the short duration signs while assuring the long duration signs were designed using the best materials for the applications such as aluminum and AlumaliteTM.
While determining what the most effective signage is for an outdoor application, many factors need to be considered. How to communicate the message tends to be the most important factor. However, weather, soil conditions for ground mounted signs, material life and installation approach will all impact either positively or negatively the overall effectiveness of the sign over time. A sign designed to be durable throughout it’s intended use will enhance the messaging and image of the selling organization.
If you are the sign manager for your real estate firm and would like more information of optimizing your commercial or residential real estate sign investment, give us a call. We can help! We’ll provide free consultation and estimates for you entire sign investment portfolio. So, call or email us today.
256-425-2910, info@experiencesigns.com
