Effective marketing can quickly turn a company around
It takes knowledge of the local market, commitment to allocating resources correctly and a willingness to innovate to create an effective marketing plan.
While many business owners are masters in their fields, marketing usually isn’t something which comes naturally to people and the inability to properly brand and promote their companies is a big cause for failure in new businesses.
Luckily, there is help available for these businesses in the form of expert business coaches who can evaluate a company’s marketing efforts and make a new plan to expand their reach to new clients.
Cleaning Business Desperately Needed New Clients
Some businesses struggle due to a stagnation of clientele and the inability to expand their book of business. After the initial boom which normally accompanies the first phase of a business’s lifecycle, some clients will fall off and if the company has no plan for growth then the revenue can turn negative quickly.
This was the case for a recent client who worked in the cleaning business and saw their company was headed in the wrong direction. After losing a few key accounts and failing to bring in new clients, the books were in the red and the owner wisely consulted with an expert for assistance.
Strategy
- Since revenues were negative, we reallocated some assets in the short term which gave us the ability to spend wisely on new marketing initiatives, while also making a plan to move forward with continued marketing spend in the future.
- The current list of clients was examined to determine the common traits among current customers to give us a better idea of our target market.
- While the list of current clients was a good start, I suggested many other potential clients from other fields which could be marketed to and expanded the base of potential customers.
- A full-fledged marketing campaign was put in place and ran over several months, directly targeting the best potential client base.
Results
Potential clients were recognized and targeted effectively, and in short order the cleaning company had a larger list of ongoing clients than they ever had. In just four months, revenues turned positive again and we made a plan to keep them in the black moving forward.
My Services Include Effective Marketing Strategies
- Market Your Business: No two businesses are alike, and different plans are effective in different situations. By using services like Search Engine Marketing, direct mail campaigns, TV and radio ads, online retargeting campaigns and more, it’s always possible to get your services in front of the right people.
- Identify Areas of Opportunity: While a great marketing campaign can lead you in the right direction, it’s important to target the right clientele. You might be used to serving a specific type of client, but don’t box yourself in because there might be a lot of business you’re missing out on.
If your business has hit a wall in terms of growth, needs a quick influx of new business or you just want to try to reach the next level of success, partnering with a business coach can help. Book a consultation to get started today!
