Your sign is your best employee!
The first impression is the only impression. We’ve all heard that song before. And you can’t change that first impression even if you tried; it’s what people hear and see and remember. That’s why your signage is so important.
That’s what a sign should do. It should scream from the rooftops. It should grab your attention like a great billboard in the sky. “Here we are! Look at what we have!”
A sign can speak volumes about your company, products and services. So what you definitely want is a sign that actually speaks to the customers and says, “Hey…look at me and remember me!” You want a sign that speaks personally to each person who sees it, enticing them to come in, look around, you’re welcome here, because customer loyalty is a great value in business and when your sign is readily recognizable, long term success is almost assured.
You want signage that introduces you and shakes the hands of those passing by. Remember that a sign works and speaks for you twenty-four hours a day, three hundred and sixty-five days a year, absolutely making it your best employee ever!
Take a ride in your local area. Start noticing signs just where you live, and you’ll realize that you can’t look anywhere without seeing one. So why not make yours stand out among the rest? Why not make your company’s first impression the lasting impression?
