Getting your business advertised is key to business success. That is if you get the correct layout and design and don't skimp on your signage because of price. Your store front sign is a 24/7 mega phone to the world telling them who you are, what you do and that you are HERE! Think about it. If you had an employee stand out front holding a sign, or shouting about what you do, you have to pay the employee the hourly wage agreed upon, plus insurance, plus... etc. Signs. They are the hardest working asset you have. Never sick, never take vacation, they work nights and weekends without complaint. If your advertising and signage is done right the cost that you put into having them made, placed and installed will do wonders for your business. There's a saying 'A business without a sign is a sign of no business'. Let people know you are around and what you do. Isn't that business 101? If not, it should be. Advertising your trade, company, business, etc should be one of the top priorities. Don't Skimp!