I know how challenging the restaurant business can be. Between razor-thin margins, intense competition, staffing headaches, and fickle customers, this is an industry that demands rigorous strategy to survive and thrive. Yet with the daily demands of running service, it’s easy to get stuck in reactive mode, lurching from crisis to crisis without a clear plan. But growth-oriented restaurants need to break that cycle.
That’s where an experienced FocalPoint business coach like myself can make all the difference. I provide the objective expertise, process, accountability, and implementation support to transform short-term survival mode into consistent achievement of your long-term vision. With an intimate understanding of the unique strategic challenges Benton restaurants face, I help owners get out of the weeds, gain clarity, and craft a smart step-by-step plan to hit their goals.
We begin by defining your long-term vision for the restaurant – where you want it to be in 3-5 years. This includes quantitative goals like revenue and number of locations as well as qualitative goals like brand positioning. The vision provides crucial direction for strategy formulation.
Next we objectively assess your restaurant’s strengths, weaknesses, opportunities, and threats. I provide an outsider perspective to identify internal issues and external factors that impact performance. This analysis informs how you can best leverage strengths, overcome weaknesses, seize opportunities and counter threats through strategy.
We determine the 3-5 core values that shape your restaurant’s identity and culture. Defining values provides guidance for decision-making and connects employees to a shared purpose. Reflecting your values externally also attracts customer loyalty.
Pillars and Objectives
Based on the vision and SWOT analysis, we outline strategic pillars like marketing, menu design, and operations. Under each pillar, we detail specific 1-3 year objectives to drive the business toward your overall vision. Having measurable objectives creates focus and accountability.
For each objective, we brainstorm innovative and achievable strategies to hit the mark. I bring best practices and out-of-the-box ideas tailored to your restaurant’s position. The tactics we select become a focused action plan for the next 1-3 years.
To determine resource requirements and feasibility, I build a financial model that projects how your goals and strategies will impact key financial metrics over time. This allows us to stress test the plan and make adjustments to ensure profitability.
Every 90 days we reconvene to review performance against the plan. As needed, we can revise timelines or tactics based on changing conditions. Regular reviews maintain alignment and accountability to your strategy.
At the end of the day, going it alone in the restaurant business is tough. You need a trusted advisor in your corner who gets the strategic complexities restaurants face. As your FocalPoint coach, I can provide that invaluable guidance and partnership tailored specifically to you and your Benton restaurant. Let’s connect to start crafting your path to the next level – whether that’s expansion, profitability, great culture, or anything else you envision. With rigorous planning and execution, we can absolutely get you there. The first step is teaming up.