Why Hotels Can’t Do Without a Custom Lobby Sign
Custom lobby signs are so much more than a pretty face. They can be one of the strongest ways to communicate brand identity, welcome guests, and guide people through your space. Let’s look at some major benefits.
Strengthen Your Brand Identity
A hotel lobby is typically the very first touch between guests and your brand. A quality custom sign proudly displayed behind the reception desk or in key areas reinforces your logo, colors, and branding message. For example, a boutique hotel in Hattiesburg can use sophisticated dimensional letters or lighted signs to mirror the high-end atmosphere of the boutique hotel. Budget hotels could make use of durable, vibrant vinyl graphics that make a friendly and approachable statement.
Enhance Guest Experience
A customized lobby sign at the hotel gives guests a sense of direction and ease. Directing them to elevators, restrooms, or the check-in area, clear and visually appealing signs reduce confusion and improve overall satisfaction. For larger properties, such as resorts or convention hotels, digital signs can even provide real-time updates about events, check-in times, or dining options.
Add a Professional Aesthetic
The professional look of the lobby sign would make it more memorable and appealing. Add some sleek sophistication to the design of the lobby with materials showing that through the finishes, whether in acrylic, metal, or wood. For instance, a five-star resort can have polished brass that exudes luxurious connotations, while a rustic lodge may use distressed wood with hand-whittled lettering.
Increase Accessibility with ADA Compliance
All guests have to feel included. Accessibility signs such as Braille and tactile signs further ensure this possibility for any kind of guest visiting your facilities. These will work amazingly at a conference hotel, displaying room numbers and directions to washrooms, among other things.
Cost-Effective Marketing
Lobby signs don’t just inform; they sell. A sign complete with your hotel’s tagline or social media handles will get your guests going online and talking about their experience. For Airbnbs or small properties, putting QR codes on your sign for Wi-Fi passwords or major attractions in town modernizes your sign into a marketing tool.
Customization For Any Hotel
Different types of hotels have different requirements. For example:
- Boutique Hotels: The personalized signs showing unique design features, such as LED-lit acrylic displays, align with the creative aesthetic of boutique spaces.
- Chain Hotels: Consistent branding across all properties, combined with standardized signs, such as metal panels or internally illuminated letters, helps reinforce brand recognition.
- Vacation Rentals: When it comes to Airbnbs, they incorporate some professional flair with signs. Think of signs mounted on walls regarding the rules of the house or check-out procedures.
Elevate Your Hotel with Apex Signs & Graphics
Contact us today to schedule your free consultation and learn how the right lobby sign can change space in your hotel. Call us now, or visit our website to get a quote!
