Whether or not you are a frequent traveler, airports can be intimidating. For many people, anxiety levels will have been rising as the date of the flight approaches and things start to reach critical on the day. Parking can be confusing – it’s important to get this right to reach the correct terminal. Once inside the terminal, there are numerous points to locate to make it to the gate.
Having good wayfinding signs makes a massive difference to the effectiveness of airports and the experiences of travelers. Even if the airport is not international, installing and maintaining good signs to help people find their way is crucial.
Here are some of the advantages of having good wayfinding signs in place throughout an airport.
Wayfinding signs give the passenger more control over their journey. Think of it from a customer’s point of view. Alone, or even with family, in a strange place, most people will not be feeling comfortable or in control of what’s going on around them. Add delays or cancellations, and knowing what to do gets much harder.
Apps can help, but they don't replace good signage. Signage is key to helping people get from one area to another. While some people live on their smartphones and others are not at all savvy with technology, most of society fits somewhere in the middle. Good clear signage is an effective way of making sure that people can find their way around, regardless of their ability with technology.
Wayfinding signs are great on the commercial end of things, too. When travelers have arrived at where they need to be, they have the time and confidence to take advantage of all of the retail shops and restaurants found at airports. Good wayfinding signage, therefore, can boost the commercial side of the airport industry.
When geolocation technology starts allowing smartphone users to receive sales and promotional offers tailored for them, it will do so based on their location in the airport. Good wayfinding signs are essential for moving people around an airport’s spaces.
Whether you are looking for a specific airline, shops, restaurants, services, amenities, currency exchange, parking, hotels, accessibility services, or just an airport guide, good wayfinding signs will get you there. Great wayfinding signs make a traveler's experience much more pleasurable and can increase business.
La Mesa, CA - Wayfinding Signs at Airports
SYNOPSIS: Whether or not you are a frequent traveler, airports can be intimidating. For many people, anxiety levels will have been rising as the date of the flight approaches and things start to reach critical on the day. Parking can be confusing – it’s im
BY: ,
Whether or not you are a frequent traveler, airports can be intimidating. For many people, anxiety levels will have been rising as the date of the flight approaches and things start to reach critical on the day. Parking can be confusing – it’s important to get this right to reach the correct terminal. Once inside the terminal, there are numerous points to locate to make it to the gate.
Having good wayfinding signs makes a massive difference to the effectiveness of airports and the experiences of travelers. Even if the airport is not international, installing and maintaining good signs to help people find their way is crucial.
Here are some of the advantages of having good wayfinding signs in place throughout an airport.
Wayfinding signs give the passenger more control over their journey. Think of it from a customer’s point of view. Alone, or even with family, in a strange place, most people will not be feeling comfortable or in control of what’s going on around them. Add delays or cancellations, and knowing what to do gets much harder.
Apps can help, but they don't replace good signage. Signage is key to helping people get from one area to another. While some people live on their smartphones and others are not at all savvy with technology, most of society fits somewhere in the middle. Good clear signage is an effective way of making sure that people can find their way around, regardless of their ability with technology.
Wayfinding signs are great on the commercial end of things, too. When travelers have arrived at where they need to be, they have the time and confidence to take advantage of all of the retail shops and restaurants found at airports. Good wayfinding signage, therefore, can boost the commercial side of the airport industry.
When geolocation technology starts allowing smartphone users to receive sales and promotional offers tailored for them, it will do so based on their location in the airport. Good wayfinding signs are essential for moving people around an airport’s spaces.
Whether you are looking for a specific airline, shops, restaurants, services, amenities, currency exchange, parking, hotels, accessibility services, or just an airport guide, good wayfinding signs will get you there. Great wayfinding signs make a traveler's experience much more pleasurable and can increase business.
