STATISTICS ON VEHICLE WRAPPING
Are you thinking about having your vehicle wrapped? Here are some statistics on advertising.
Driving Revenues, a vehicle-advertising firm broke these numbers down even further and compared vehicle wrapping head-on against other forms of advertising. Here is what they found a 0,000 investment buys:
- Vehicle signage garners about 8.4 million impressions in a 12-month period. Which is 700,000 views a month
- Radio attracts 900,000 listeners in six weeks with 10 to 12 30-second spots.
- Value Pak offers a reach of 600,000 with 100,000 addresses per drop and your client is just one of many advertisers included in the packet.
- Direct mail reaches 20,000 names with one post card mailer.
- Seven city buses get 600,000 impressions in two months.
- Billboards get 700,000 impressions in one month.
- Mobile advertising can be the most effective and efficient form of outdoor advertising, reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising.
- The average American has traveled 294 miles in the past 6 days.
- One vehicle wrap can generate between 25,000 - 71,000 impressions daily.
