Businesses need to be cognizant of their signage. It’s what attracts consumers to the location. Reverse channel letters are backlit and are mounted away from the wall so that a halo forms behind them. Each individual letter within the business’ name is cut to ensure there is a more three-dimensional look achieved.
The LED illuminated channel letters are capable of attracting a lot of attention. Whether they are within a mall or used out on a building that faces the highway, they have to be large and lit so that potential customers see the signage. Otherwise, it’s hard to capture drive-by traffic that could otherwise become customers of the brand.
A Look of Prestige
Reverse channel letter signs are distinctive and therefore they are commonly associated with businesses of high prestige. It should be part of the overall branding strategy that a business uses. 18|8 Fine Men’s Salons has recently begun using open face channel letters within their signage across all locations. This helps to define their brand of being a high class salon for men.
The 18|8 Fine Men’s Salons in Coral Gables, Miami, FL benefit from the channel letter signs in a few different ways. First, it provides a great sign that is seen day and night for those who drive by the location. Second, customers know what to expect based upon the signage that they are not the “average” hair salon in the area.
Built to Specifics
There are several important aspects to understand about reverse channel letters. One of the first is to see that there is silicone caulking that seals the letters. They are also going to be protected in the back to ensure that animals are not able to nest within the letters, thus creating a better overall appearance.
Another thing to understand is that these are built to the specifics of the individual company. With 18|8 Fine Men’s Salon, the font that is unique to their logo was used. This keeps the branding strategy in place at all times. Every business chooses the size of the letters, the font style, as well as whether the letters are going to be painted or left within the standard aluminum color.
More and more companies are beginning to use halo lit channel letters because of the sophisticated appearance that is offered. Further, it’s important for businesses to have a branded look, especially if there are multiple locations across town.
Within Coral Gables, Miami, FL, the 18|8 Fine Men’s Salons there is just one location, though the others, including north in West Palm Beach, all feature backlit letters for their signs because of what it says about the business before people even step foot inside the door.
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