As a mobile billboard, wrap advertising or vehicle wrapping has replaced painting vehicles as a cost effective marketing alternative. From bus wraps and train wraps, to wrapping a truck, wrapping a van or wrapping a trailer and wrapping a car, a wide variety of vehicles are leveraged to market businesses, restaurants, products and services. The effectiveness of a Vehicle Wrap “Outdoor Advertising Magazine” considers mobiles media billboards (vehicle wraps) a highly effective means of advertising, stating that they are remembered 97% of the time. The “Traffic Audit Bureau” further endorses this modern alternative by stating that on local routes the monthly impressions generated range from one to four million hits. A successful implementation of a vehicle advertising campaign can be seen along the 55 freeway in Orange County, CA. The wrap was designed and installed by a local vehicle wrap specialist, Caliber Signs & Imaging out of Irvine, CA. This installation features “Best Wines” installed on a van and generates thousands of impressions daily for the business. [more] For more information, contact Caliber Signs & Imaging at 949-748-1070 or go to www.calibersi.com