- Have good presentation - use vibrant colors, arrange products logically, have comfortable flooring, ensure your brand is very visible, possibly with the use of a tag line
- Have something to say, such as a unique new product or a live demo featured several times a day. Put your products where people can touch it, add QR codes beside all pieces on display
- Have staff uniforms, ensure all are briefed on the show goals, that they have product knowledge and are genuinely welcoming and friendly
- Offer give-away products with your company name on it or free food snacks
- Book the booth space as early as possible to ensure your booth location is where you need it to be in terms of foot traffic and visibility
- Add a scent that may draw visitors in, something subtle but attracting, such as essence of vanilla.
- Add some soft background sounds or music that fits with your brand message to provide some life to the booth space.
Successful trade show planning, part 3.
SYNOPSIS: This final article on effective trade show planning looks at booth design basics and necessary follow ups after the show.
Trade Show Booth Design Basics
Have good presentation - use vibrant colors, arrange products logically, have comfortable floo
BY: ,
This final article on effective trade show planning looks at booth design basics and necessary follow ups after the show.
Trade Show Booth Design Basics
