Rebranding with Company Signs
When acquisitions or mergers occur, there is usually a good chance that one of the two companies is going to go through a long extensive phase of re-branding. Signage is usually the biggest expense as all business branch locations change their building signs, lobby and office signage, re-face their monument signs, parking lot and directory signs; the list goes on. Marketing collateral and printing costs follow suit.
When Schneider Electric approached Caliber, their need was to convert the old signage (APCC) to the new Schneider brand. We reviewed the brand directives read on…
For more information, contact Caliber Signs & Imaging, Inc. at 949-748-1070 or www.calibersi.com
