Box Truck and Trailer wraps
It seems most buses and trailers seen on the roads these days have an impressive looking full wrap. It’s actually quite entertaining when approaching one on the road to find out if the wrap design will capture your attention and brighten your day. No longer is it just the bigger corporations like Disney, Monster, or Harrah’s Casinos doing the mobile advertising. It has now become so cost effective that business can contract with transit companies for as little as three months for full bus wraps for much the same cost as online or even magazine advertising, but with a magnitude of one hundred times the visibility. Vehicle wraps are effective because the average cost per thousand impressions is only 35 cents. By comparison, newspaper and magazine advertising costs about Trailer wraps, RV wraps, and Box Truck wraps have become a highly effective way of establishing a brand and promoting new products. Industrial businesses use them as mobile trade show displays. Turn the inside into a trade show booth, drive it around the country to target companies and distributors and spend valuable one-on-one time with the very clients you want to do business with, and do it at their facility. What a concept! The best thing is the trailer is in use every day, even while driving the nation’s highways and byways day and night. I simply do not know of a more cost effective way to gain a competitive advantage. Next time you see a fleet of box trucks parked with no markings and stripped of personality; consider the difference a vehicle wrap can make to the marketing mix and contribution to the bottom line of the business. Wraps just makes sense! For more information contact: Caliber Signs & Imaging, Inc., Tel: 949-748-1070, www.calibersi.com  
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BEFORE A WRAP, and...
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AFTER THE WRAP!
