What are the most effective types of signs?

We get asked this a lot.  Taking the price factor out of the equation for a moment, usually the best type of sign for any business is going to be the biggest and brightest, right?  Well maybe, but there are several factors immediately that we ask our clients, that you should also consider; these are:

• Retail or commercial?
• Your location?
• Landlord’s Sign Criteria?
• Your budget?

If you are retail, you probably want the biggest and brightest sign since you are trying to attract customers 24/7 but this depends if you are located off a busy highway, a shopping center or mall.  Your location is going to be essential for good business and it is your sign that will get you found first.  An illuminated building sign called channel letters will usually work best in the case.  If your building location is hidden from the mainstream traffic you should ask about a monument sign.  The two together are by far the most effective form of signage.  But for sure, you will want a simple sign.  Keep away from logos and tag lines.  Too much information is usually a distraction, simple is clear and visual.

If you are commercial or a service oriented business, then either your brand image, your location or the sign criteria are going to dictate what kind of sign you are permitted, and from this, you may need the expertise of a good sign company to work with a variety of material choices to build an effective sign.  Whether you are located in a stand-alone building, an office complex, or in an industrial park, the most effective kind of sign is going to depend on your location, the sign criteria, your budget and the type of relationship with your customers.  This may mean design of 3D dimensional signs, channel letters, or even a lobby, entrance or directory sign.

Coming back to the pricing factor…. beware of not budgeting enough.  You need to budget for the sign fabrication, the installation, and possibly a permit.  Many companies that move into a new location will budget for the refurbishment but not enough for the signage.  Working with a caliber sign company that can communicate effectively with you about your true needs is the one ingredient that will provide you with the most effective signage. 

 

 

 

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