The size of your sign may be limited by the building owner’s sign criteria or the city codes. But once you know the limitations, you are free to design an effective looking sign that fits with your company brand and the original purpose of the sign, which is 1) identify your business, 2) help identify your location, and 3) establish your business image.

 

To size your sign, you want it be sized proportionally on the wall and to fit with the natural surroundings, but also to be as large as it needs to be seen from the main highway or foot traffic. There is actually a simple formula that we can share, but basically it is scaled, so if the viewing distance is 30 ft, the letter size is 3”, if the distance is 180 ft, it is 18”. If it is channel or dimensional letters, that 3-D effect will help make it standout. We can discuss the advantages of illuminated signs or sign boxes at another time, so let’s stay on topic. The size and the material (which may determine the choice of colors available) are the main factors in the price and ultimately your budget. The colors should be consistent with your brand colors, so get as close a match as possible. We can help and advise with PMS numbers if it is a digital print, but if using other materials such as acrylic, there are a limited number of color options available. For a more precise match, you may need to paint but also consider the maintenance requirements.  Color matching and printing color profiles may be the difference between an experienced sign company that cares and one that expects the customer to provide all the information. We take the consultancy approach. We can guide you on the choices and options available so you can make the best decision to produce a sign that you will be proud of, last for years, and contributes to the brand recognition of your business.

 

For more information contact us now by calling 949-748-1070 or visiting www.calibersi.com

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