New businesses need attractive signs to inform customers they are open. Storefront signs are the most important part of a business’s marketing strategy, as they are the first thing customers see when they approach the store. Channel letter signs are an effective solution for businesses because they provide high visibility, versatility, and durability.
What are Channel Letter Signs?
Channel letter signs are a type of 3D, illuminated sign used for building identification and advertising. They are made of an aluminum return, a front and back panel, and a lighting element, typically an LED. The letters generally are mounted on a raceway, with standoffs, or directly onto the building’s façade, depending on the lighting type. They can be customized in size, font, and color to meet specific branding requirements.
Front-Lit Channel Letters
The most popular style of channel letters is the front-lit. This style has translucent front panels allowing the internal lighting element to illuminate it. The back panel is opaque to ensure that all the light shines through the front.
Reverse-Lit Channel Letters
In addition to front-lit channel letters, there is also the reverse-lit style. In this style, the letters are lit from the back, creating a halo effect around the letters. The back panel of the letters is typically opaque, and the light shines through the edges of the letters, illuminating the wall behind the letters.
Combination Channel Letters
Both front-lit and reverse-lit channel letters can be combined to create a unique, eye-catching sign. These letters have translucent back, and front panels for the light to reflect off the mounting surface and shine brightly through the front.
Benefits of a Channel Letter Sign Package
A sign package typically includes a variety of signs, such as channel letters, illuminated signs, monument signs, directional signs, and window graphics, that work together to create a cohesive and professional appearance. Here are some ways businesses can use a sign package:
- Building Identification: A sign package can help identify a business’s building and make it easy for customers to find. Channel letters, illuminated signs, and monument signs can be used to display the business’s name, logo, and address, making it clear where the company is located.
- Brand Awareness: A sign package can help establish a business’s brand and make it more recognizable. The signs in the package should be designed to match the business’s brand and color scheme, making it easy for customers to identify and remember the company in the future.
- Wayfinding: Directional signs and window graphics can guide customers to specific areas within the building or direct customers to the business’s entrance. This can help improve the customer experience and increase foot traffic.
- Marketing: A sign package can be used to promote the business’s products, services, and promotions. Window graphics and illuminated signs can advertise special deals, promotions, and other information.
- Building Improvement: A well-designed sign package can improve the overall look of a business’s building and make it more attractive to customers. Signs that match the building’s architecture and color scheme can enhance its appearance and make it more visually appealing.
Contact SignWorks Inc. today to start on your custom sign package.
