When a customer enters your business, one of the first things they will see is the lobby area. It can be as simple as a few chairs and a reception desk in a dentist’s office or a large entryway with several rooms like in a hotel. Either way, a well-designed lobby sign helps give your customer a good impression of the business and can provide valuable information.
What is a Lobby Sign?
Any interior sign installed in a business’s entry or reception area is a lobby sign. These signs are designed to provide information about the business and make a positive first impression on visitors and customers.
Lobby signs can be made from metal, acrylic, wood, or vinyl and can be custom designed to match the company’s branding and style. Some common lobby signs include dimensional letters, freestanding, directory, and illuminated signs.
These signs can display the company’s name, logo, hours of operation, mission statement, or other important information. The design of a lobby sign is important because it sets the tone for the rest of the customer experience and can impact the customer’s overall impression of the business.
Designing the Perfect Lobby Sign
For a lobby sign to do its job effectively, it needs to be designed properly. Here are some important considerations when creating a lobby sign:
- Determine your target audience: Who will be visiting your lobby? What are their needs and expectations? This information will help you tailor the design of your sign to the right audience.
- Define your brand identity: Your lobby sign should reflect your company’s brand and image. This includes using colors, fonts, and logos that match your brand identity.
- Choose the right materials: Different materials will provide different durability, versatility, and visual impact. Consider your budget, the type of business you run, and the look you want to achieve when selecting materials.
- Consider size and placement: The size and placement of your lobby sign will affect its visibility and impact. A well-placed sign can be seen from a distance, while a sign that is too small or placed in an obscure location will be less effective.
- Make it legible: A lobby sign that is difficult to read will not be effective. Instead, consider the lighting in your lobby and choose a font and color that is easy to read from a distance.
- Add functionality: Some lobby signs can also serve additional functions, such as wayfinding or providing information about the company’s products or services.
- Collaborate with a professional sign company: Working with a sign company with experience designing lobby signs can help ensure that your sign is designed and installed to the highest standards.
SignWorks Inc. for Custom Lobby Signs
Now that you know the power of lobby signs, it is time to develop one for your business. Contact SignWorks Inc. today and let us help you from design to installation.
