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If you’re in the market looking for signage for your business, you must have come across the term channel letters. The wealth of information on the subject online can really complicate things for you. Worry no more. Here, you’re going to learn what channel letters are, which types of channel letters there are, and which of these types is best for you.
Channel Letters
Before knowing what channel letters are, you must understand what dimensional letters are. Dimensional letters are three-dimensional signs that either carry the name, motto, or any other piece of writing related to your business.
When dimensional letters are combined with lighting setups, they give you channel letters. These signs are becoming increasingly popular in the marketing world. The world is cluttered with ads; channel letters help your business in standing out and therefore are preferred by many people.
Types of Channel Letter Signs
Front-Lit Channel Letters
This is the most common type of channel letter. The back and sides of the letters are constructed from aluminum whereas the front is made from plastic. The sign is illuminated using neon lights or LEDs placed inside the sign itself.
The colored letters have translucent vinyl to give them the color. On the other hand, acrylic can also be in color. The materials used for front-lit channel letters allow you to have them personalized according to your desire and requirements.
Back-Lit Channel Letters
These are also known as back-lit or halo-lit channel letters. The face of the letters is made from aluminum. The sides can be open or covered; the latter is done to prevent birds and animals from nesting in the letters.
The face and sides of the letters are lifted from the mounting to maintain a little gap. The lights shine outwards through these gaps and cast a halo-like glow around the sign. Either LED or neon lights can be used.
OpenFace Channel Letters
These are similar to their front-lit alternatives, with the exception that the letter faces are open. Neon lights are usually used with these types of channel letters. You can also opt to get a clear face for the letters made of acrylic. These types of Channel letters are usually brighter and more appealing.
Front- & Back- Lit Channel Letters
This type of channel letter combines the front-lit channel letters and the back-lit channel letters to give you a fancier design. You can get a sign with letters illuminated in one color and a halo glow in another.
Benefits
- Channel letters are cost-effective in the long run and do not require a lot of maintenance.
- They are energy-efficient and environmentally friendly
- They are extremely eye-catching and effective in boosting customer traffic
- They are durable and long-lasting
Which Type Is Best for You?
All types of channel letters are effective in carrying out their purpose, which is to draw people’s attention. But there are a few things you should consider when choosing a sign for yourself.
First, let’s talk about space availability. Front-lit channel letters have the lights stored in them; they are self-contained. On the other hand, back-lit and front & back Lit channel letters require mountings called raceways. This mounting contains all the lighting setup and also takes up quite a bit of space.
Second, the scale and type of business matters. Halo-lit channel letters are more suited to restaurants, cafes, and hotels because they help set the ambiance of the place. But if you’re a store owner, front-lit or open-face channel letters might be the right choice for you.
Third, maintenance and cost must be considered. The extra mount for back-lit and front & back Lit channel letters will have extra costs. Whereas with front-lit channel letters, the letters are self-contained and you don’t pay for any extra mounts.
Get in touch with SignWorks Inc. Today
Signage is a really important part of any running business. Choosing the right sign and getting it installed on time and in the right way should be your top priority. SignWorks Inc. has the best team of experts that excel in all sign related services. Get in touch now!
