In a world that is increasingly saturated with advertising, it can be tough to stand out from the crowd. A lot of businesses look to electronic message centers or EMC’s (also known as LED displays) to help them promote their business and services. EMC’s offer a significant edge vs traditional forms of advertising. According to the US Small Business Administration in a study on EMCs – “Just by installing an LED display, the average business can expect to see a minimum increase in business of 15% up to a staggering 150%.” Also included in this study is the average cost per 1000 exposures (see picture below) and it is dramatic how much more affordable and effective an EMC can be to advertise.
With this kind of return on investment, an EMC is a superior platform to advertise your products and services. Today’s high-resolution digital displays, like the BladeM by Cirrus Systems, allows the use of crisp images and dynamic video to make an even bigger impact. The days of the reader boards with lines of text are no longer!
Which of these do you think is more impactful?
Commercial businesses are not the only beneficiary of the advantages of an EMC. Churches, schools and other non-profit or non-traditional commercial applications all can benefit. Being able to use photo or videos of ceremonies like graduations, plays, sporting events, births or marriages (to name a few) make such a difference in the engagement with the intended audience. Why put up a simple congratulations message to the newlyweds when you can put up a photo or short video of them at the altar or the first dance?
Do you want to explore the possibilities of adding an EMC to your business? A BladeM display from Cirrus Systems is a great way to help your business grow. Because of its modular future-proof design, and ultra-high resolution, it is the ideal investment in your organization. With different financing options available, you might be surprised by how affordable it is. You can reach out to the experts at SignWorks for more information by calling (510) 357-2000 . It’s a worthy endeavor and one that will quickly pay for itself. SignWorks has been helping Bay Area commercial businesses with their signage needs for over 10 years!
Jamison McLean/Cirrus LED Systems
