SignWorks, Inc believes that to get a great return on investment you need to invest in well-designed signs. One of the types of signs that out performs the rest and therefore offers the highest rate of return is vehicle and fleet graphics. One of our repeat clients, Silman Construction, has been using fleet graphics to grow their business for several years now. The fleet seems to expend rapidly and we recently produced two more 90” wide by 18.4” tall decal logos for their larger sized truck.
A research project by 3M in 2008 showed that a single intra-city truck with graphics can generate up to 16 million visual impressions in a year. This particular study was based partially on a three-month study in the San Francisco area. By investing just pennies on the dollar per one thousand impressions, Silman is getting a real bargain when compared to radio, television or newspaper ads that cost between $4 and $24 for the same level of exposure.
Our client has been using fleet graphics for several years and believes strongly in branding as evidenced by the variety of logo signs they have ordered from us. These include safety-related decals, job site signage, banners and a host of other signs. And, the company installs their own vehicle graphics, which we pre-mask, so as to minimize the amount of time their vehicles are off the road and not “working!” Their customized dye-cut vinyl logo is very eye-catching and colorful (red and white layered vinyl logos) mounted onto black trucks
Silman is headquartered in California, but has a presence in Alabama and Mississippi. They provide construction and logistic services for manufacturers and distributors or other businesses engaged in automotive, assembly, packaging, parcel handling and manufacturing solutions industries.
SignWorks has been providing branding and vehicle graphics solutions to Bay Area clients for the past 10 years. We serve businesses of all sizes in the Greater East Bay and have been doing so since 2008. Whether you need simple decals or a nose to tail truck wrap, please call us at (510) 357-2000 or complete our contact form online. Visit our website to view project photos and learn more about our work.