We have lots of examples of a variety of dimensional lobby logo and letter signs that we have done of the years, and it is something that we are very good at. Today I’m going to talk a little bit about what goes into making a dimensional logo or lobby sign that will keep your customer coming back for more. I’m sure that you already know that companies change their logo and branding from time to time. This means that if your company provided the last set of signage and things went well, that updates to the lobby sign and other related signs will mean repeat business for you if the job was done right. And, that is in addition to added signs needed as the clients operation grows to include more locations!
A case in point is that SignWorks has completed two lobby signs for repeat customer, Roadster for their offices in two San Francisco locations. Guess what? We’re doing a third one for their Burbank office using an installation partner from our network. A similar example involves a branding change by RoseRyan in Newark who just finalized their sign order today using their newly developed logo.
It is especially important to corporate clients that their branding remains intact, so making sure that the font and color selections are exact and as mandated by their marketing guidelines, is crucial. Setting expectations regarding when the pre-production proof or artwork will be forthcoming and making sure that you have a frontal picture from the client (along with the dimensions of the wall where the sign will be mounted) is also important. Often the client will want to see what the mounted sign will look like to assess things like scale and to determine if the size should be adjusted. We, as sign makers, can assist with scale recommendations but a rendering helps this process along! Making sure that you have accurate information as to who needs to approve the sign is critical. The person placing the order may not be the same as the person who needs to approve the sign proof.
Working with a reliable supplier is essential if you are not producing the dimensional sign in- house. In our case we use Gemini as our wholesale supplier and have done so since opening our doors 9 years ago. They continue to be the largest wholesale supplier of dimensional letters and plaques in the country and their products carry a lifetime warrantee. Remember too that if the lettering and logo is being mounted to a backer that you will need to order the additional backer (and standoffs if needed) well in advance. Everything needs to be in hand prior to the installation.
When scheduling the installation make sure that a contact at the client site has been identified, as this may not be the same person as the one placing the order. If the installation needs to coincide with a grand opening or other related event, make sure you understand relevant delivery and installation metrics to avoid disappointment or failure to meet the client’s expectations.
We hope you enjoyed this summary of what goes into working with SignWorks on your dimensional lobby sign and we look forward to helping you with that process. We have many repeat clients for these types of signs and we hope you decide to become one of them. For more information on dimensional lobby signs feel free to check out our website, blog posts and photos. You can reach us at (510) 357-2000 and a team member will be happy to assist you in selecting the right type of lobby sign for you and your business.
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Hayward, CA - Dimensional Lobby Signs
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Dimensional lobby signs elevate Hayward business entrances
BY: CHERYL ARCHER, SignWorks Inc.
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We have lots of examples of a variety of dimensional lobby logo and letter signs that we have done of the years, and it is something that we are very good at. Today I’m going to talk a little bit about what goes into making a dimensional logo or lobby sign that will keep your customer coming back for more. I’m sure that you already know that companies change their logo and branding from time to time. This means that if your company provided the last set of signage and things went well, that updates to the lobby sign and other related signs will mean repeat business for you if the job was done right. And, that is in addition to added signs needed as the clients operation grows to include more locations!
A case in point is that SignWorks has completed two lobby signs for repeat customer, Roadster for their offices in two San Francisco locations. Guess what? We’re doing a third one for their Burbank office using an installation partner from our network. A similar example involves a branding change by RoseRyan in Newark who just finalized their sign order today using their newly developed logo.
It is especially important to corporate clients that their branding remains intact, so making sure that the font and color selections are exact and as mandated by their marketing guidelines, is crucial. Setting expectations regarding when the pre-production proof or artwork will be forthcoming and making sure that you have a frontal picture from the client (along with the dimensions of the wall where the sign will be mounted) is also important. Often the client will want to see what the mounted sign will look like to assess things like scale and to determine if the size should be adjusted. We, as sign makers, can assist with scale recommendations but a rendering helps this process along! Making sure that you have accurate information as to who needs to approve the sign is critical. The person placing the order may not be the same as the person who needs to approve the sign proof.
Working with a reliable supplier is essential if you are not producing the dimensional sign in- house. In our case we use Gemini as our wholesale supplier and have done so since opening our doors 9 years ago. They continue to be the largest wholesale supplier of dimensional letters and plaques in the country and their products carry a lifetime warrantee. Remember too that if the lettering and logo is being mounted to a backer that you will need to order the additional backer (and standoffs if needed) well in advance. Everything needs to be in hand prior to the installation.
When scheduling the installation make sure that a contact at the client site has been identified, as this may not be the same person as the one placing the order. If the installation needs to coincide with a grand opening or other related event, make sure you understand relevant delivery and installation metrics to avoid disappointment or failure to meet the client’s expectations.
We hope you enjoyed this summary of what goes into working with SignWorks on your dimensional lobby sign and we look forward to helping you with that process. We have many repeat clients for these types of signs and we hope you decide to become one of them. For more information on dimensional lobby signs feel free to check out our website, blog posts and photos. You can reach us at (510) 357-2000 and a team member will be happy to assist you in selecting the right type of lobby sign for you and your business.
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We have lots of examples of a variety of dimensional lobby logo and letter signs that we have done of the years, and it is something that we are very good at. Today I’m going to talk a little bit about what goes into making a dimensional logo or lobby sign that will keep your customer coming back for more. I’m sure that you already know that companies change their logo and branding from time to time. This means that if your company provided the last set of signage and things went well, that updates to the lobby sign and other related signs will mean repeat business for you if the job was done right. And, that is in addition to added signs needed as the clients operation grows to include more locations!
A case in point is that SignWorks has completed two lobby signs for repeat customer, Roadster for their offices in two San Francisco locations. Guess what? We’re doing a third one for their Burbank office using an installation partner from our network. A similar example involves a branding change by RoseRyan in Newark who just finalized their sign order today using their newly developed logo.
It is especially important to corporate clients that their branding remains intact, so making sure that the font and color selections are exact and as mandated by their marketing guidelines, is crucial. Setting expectations regarding when the pre-production proof or artwork will be forthcoming and making sure that you have a frontal picture from the client (along with the dimensions of the wall where the sign will be mounted) is also important. Often the client will want to see what the mounted sign will look like to assess things like scale and to determine if the size should be adjusted. We, as sign makers, can assist with scale recommendations but a rendering helps this process along! Making sure that you have accurate information as to who needs to approve the sign is critical. The person placing the order may not be the same as the person who needs to approve the sign proof.
Working with a reliable supplier is essential if you are not producing the dimensional sign in- house. In our case we use Gemini as our wholesale supplier and have done so since opening our doors 9 years ago. They continue to be the largest wholesale supplier of dimensional letters and plaques in the country and their products carry a lifetime warrantee. Remember too that if the lettering and logo is being mounted to a backer that you will need to order the additional backer (and standoffs if needed) well in advance. Everything needs to be in hand prior to the installation.
When scheduling the installation make sure that a contact at the client site has been identified, as this may not be the same person as the one placing the order. If the installation needs to coincide with a grand opening or other related event, make sure you understand relevant delivery and installation metrics to avoid disappointment or failure to meet the client’s expectations.
We hope you enjoyed this summary of what goes into working with SignWorks on your dimensional lobby sign and we look forward to helping you with that process. We have many repeat clients for these types of signs and we hope you decide to become one of them. For more information on dimensional lobby signs feel free to check out our website, blog posts and photos. You can reach us at (510) 357-2000 and a team member will be happy to assist you in selecting the right type of lobby sign for you and your business.
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