SignWorks has worked with lots of clients over the years and to say that each should use a complete nose to tail vehicle wrap to maximize advertising effectiveness would be stretching the truth. Don’t get me wrong, an eye catching and colorful full wrap will certainly draw attention, but a more budget friendly approach that combines some digital graphics with cut vinyl detail for the service offering, along with the phone number and website can also be very effective.
Traditional advertising, such as print advertising in the Yellow Pages, is very costly and is less cost effective when compared to vehicle graphics and wraps, where the overall cost per impression is so much lower. Savvy business owners large and small are instead using car and truck wraps or cut vinyl graphics on vehicles to advertise and promote their services. Advertising and promotional messages can be easily delivered in their local markets while making deliveries, and meeting with customers!
The use of color coupled with selecting fonts that are readable even at a distance, is very important. Also, using and developing logo graphics that assist in communicating exactly what your business is about and the product/service offering, can help drive business right to your door. Take a look at the truck magnets used by Cydney Ortzow Painting. Cydney’s logo speaks volumes about her business and the services they provide. Vehicle magnets can be a very cost effective way to advertise and they very budget friendly!
The picture below is not one of our vehicle projects, but it shows a combination of colorful graphics and text used by a company named Smart Laundry. It’s a great example of how digital graphics and text can be combined in a cost effective way and can have as much impact as a full wrap.
If you are thinking of car or fleet graphics for your business and need help developing your graphics or deciding on the right approach, please give SignWorks a call at (510) 357-2000. We have worked with businesses large and small on their car, truck and fleet graphics. Call or visit our website to view some of our vehicle graphics photos and learn more about who we are and what we do.
Local bussiness write about the projects they're
working on and the customers they help.
We choose only 1 industry expert per city so you know you're getting quality information.
You can trust our experts.
We do a background check and make sure they're highly skilled before being accepted.
