Product: Cut Vinyl Fleet Graphics
Location: San Leandro, CA
Client: Silman Construction, San Leandro, CA
Every well-designed, well-placed sign brings a great return on investment but one type of sign ranks higher than others in its effectiveness. According to research cited by 3M in 2008, based partially on a three-month study conducted in San Francisco, a single intra-city truck with graphics can generate up to 16 million visual impressions in a year. Silman Construction in San Leandro, CA has experienced the power of fleet vehicle graphics first-hand, having contracted with SignWorks, Inc., Hayward, CA, for fleet graphics and safety-related decals for about five years. Silman achieves a customized, eye-catching look by applying red and white vinyl logos to black trucks. About a week after placing their last order, Silman received a pair of 18.4” x 90” layered vinyl decals, ready to apply to the newest truck in their fleet. While many customers choose to have SignWorks install their truck decals, Silman and others are comfortable doing it themselves to save on labor costs or minimize down time for the vehicle. With the potential for 16 million visual impressions per year and an expected life of 5-7 years, Silman’s investment is just pennies per one thousand impressions, a real bargain when compared with radio, television or newspaper ads that cost between $4 and4 for the same exposure.
Silman Construction, with locations in California, Alabama and Mississippi, provides construction and logistic services for the manufacturing and distribution business sectors including automotive, assembly, packaging, parcel handling and manufacturing solutions.
SignWorks, Inc is a full-service sign and graphics company serving businesses of all sizes in the East Bay area since 2008. If you need a vehicle wrap, truck decals or fleet graphics, please call us at (510) 357-2000 or complete our contact form. You can also peruse our website to view project photos and learn more about our work.
