________________________________________________________________________________________ We are thankful to be selected by sign companies in other parts of the country to do their local installations. Such was the case with a southern California based sign company whose client, ServiceNow, needed a custom pin-mounted lobby sign, installed at their downtown San Francisco location. ServiceNow provides a robust set of IT solutions to its customers. The new lobby sign reflects the company branding and color scheme and is made of acrylic which is stud (or pin) mounted to an interior lobby wall. Typically the fabrication process for a sign like this involves creating a template of the text and shapes so that the sign letters and shapes are properly aligned and spaced. This ensures that the kerning (the spacing of the letters relative to the font) is correct. Several current day companies are opting for brightly colored exterior and interior dimensional letter signs to represent their branding. They will often use custom fonts and colors. Google and Yahoo! are two of the more visible examples. SignWorks is available to help you create branded logo and letter signs that reflect your company branding. If the company is brand new (pardon the pun) we can work with you to create a brand identity from scratch! If you are in the market for a top-notch company with talented designers and experienced installers, please give us a call at 510-357-2000 or send us an email at info@signworks.us.com.