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Vehicle wraps are a form of advertising and a crucial part of your marketing strategy. A wrap can completely cover the vehicle or it can be partial and the process typically involves using specialty grade vinyl with a heavy duty adhesive. The wrap essentially turns the vehicle into a mobile billboard. The car or truck in question literally becomes the advertisement when graphic images and text are used to encase it.
The “graphics” are the designs, images, picture, pictorials and logos that are created by the designer and placed onto the vehicle wrap. So step one, the design, is where the graphic and design layout for a wrap is formulated. At SignWorks, this is the fun part for our staff designer. Though the design and layout stage may involve some iterations and approval by the business owner, the second step of printing the vinyl wrap is important as well. The quality of the wrap means using premier vinyl such as those available from 3M and Avery. Though the budget may determine whether the vehicle will be fully wrapped or only partially wrapped, it would be a mistake to attempt to economize on the materials. The results of inferior quality vinyl can be disastrous.
Generally speaking a wrap will last five years or more and is removable. This means that the manufactures paint underneath is being protected and preserved by the wrap vinyl.
If you are considering a vehicle graphic or wrap project give SignWorks a call at (510) 357-2000 or email us at info@signworks.us.com for more information!
Vehicle Graphics |Graphics and Wraps Defined
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Vehicle wraps are a form of advertising and a crucial part of
Breaking down the difference between wraps and graphics
BY: CHERYL ARCHER, SignWorks Inc.
[caption id="attachment_1788" align="alignnone" width="300"]
OLYMPUS DIGITAL CAMERA[/caption]
________________________________________________________________________________________
Vehicle wraps are a form of advertising and a crucial part of your marketing strategy. A wrap can completely cover the vehicle or it can be partial and the process typically involves using specialty grade vinyl with a heavy duty adhesive. The wrap essentially turns the vehicle into a mobile billboard. The car or truck in question literally becomes the advertisement when graphic images and text are used to encase it.
The “graphics” are the designs, images, picture, pictorials and logos that are created by the designer and placed onto the vehicle wrap. So step one, the design, is where the graphic and design layout for a wrap is formulated. At SignWorks, this is the fun part for our staff designer. Though the design and layout stage may involve some iterations and approval by the business owner, the second step of printing the vinyl wrap is important as well. The quality of the wrap means using premier vinyl such as those available from 3M and Avery. Though the budget may determine whether the vehicle will be fully wrapped or only partially wrapped, it would be a mistake to attempt to economize on the materials. The results of inferior quality vinyl can be disastrous.
Generally speaking a wrap will last five years or more and is removable. This means that the manufactures paint underneath is being protected and preserved by the wrap vinyl.
If you are considering a vehicle graphic or wrap project give SignWorks a call at (510) 357-2000 or email us at info@signworks.us.com for more information!
OLYMPUS DIGITAL CAMERA[/caption]
________________________________________________________________________________________
Vehicle wraps are a form of advertising and a crucial part of your marketing strategy. A wrap can completely cover the vehicle or it can be partial and the process typically involves using specialty grade vinyl with a heavy duty adhesive. The wrap essentially turns the vehicle into a mobile billboard. The car or truck in question literally becomes the advertisement when graphic images and text are used to encase it.
The “graphics” are the designs, images, picture, pictorials and logos that are created by the designer and placed onto the vehicle wrap. So step one, the design, is where the graphic and design layout for a wrap is formulated. At SignWorks, this is the fun part for our staff designer. Though the design and layout stage may involve some iterations and approval by the business owner, the second step of printing the vinyl wrap is important as well. The quality of the wrap means using premier vinyl such as those available from 3M and Avery. Though the budget may determine whether the vehicle will be fully wrapped or only partially wrapped, it would be a mistake to attempt to economize on the materials. The results of inferior quality vinyl can be disastrous.
Generally speaking a wrap will last five years or more and is removable. This means that the manufactures paint underneath is being protected and preserved by the wrap vinyl.
If you are considering a vehicle graphic or wrap project give SignWorks a call at (510) 357-2000 or email us at info@signworks.us.com for more information!
