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I was speaking to a customer recently and though he thought he wanted a wrap, his budget called for something more modest. He had a definite budget in mind, so we began to explore the alternatives which would include a partial wrap on the sides of his vans combined with digital print logos and cut letters for the doors and rear of the van. This combination of the more expensive wrap vinyl with cut vinyl letters significantly reduces the pricing.
We often speak about the fact that wraps themselves are very affordable as an alternative to other advertising mediums on a cost per impression basis. Studies have revealed that vehicle wraps can effectively deliver branding and product information more cost effectively than print and/or radio advertising, however, the budget will dictate what is possible for any given client and situation.
We have worked with many clients to stay within budgetary parameters for their vehicle graphics projects and with good results! For example, our client 680 Movers paints their trucks black and then uses contrasting digital prints done in wrap vinyl, along with cut vinyl letters, to communicate their branding and service information. If you are working within strict budgetary constraints and need to economize give SignWorks a call at 510-357-2000 or email us at info@signworks.us.com. We can help you to explore your most cost effective options.
