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If are a brick and mortar business my guess is that you have at least four walls. You could be missing out on a great opportunity if your walls are only covered with paint or wallpaper! Purposefully positioned wall graphics can be used to boost sales according to research that was conducted by Nielson. According to this research 86% of those surveyed reported that in-store signage influenced their purchase when compared to only 37% who were influenced by social media.
Wall graphics can be used in brand promotion or simply to provide a customized look and feel that distinguishes you from your competitors. They can also feature short term promotional items, discounts or sale items. In fact, retailers can team up with vendors to promote new or special items and may be able to sell their wall space to the featured vendor. It’s been shown that people are influenced to purchase when a point-of-purchase (POP) highlights the specific item(s).
Wall textures vary so selecting the right film that will provide the right degree of adhesion is very important. If you are a retailer and you’re considering a new or improved look for your space please give us a call at 510-357-2000 or email us at info@signworks.us.com. We can explore your wall graphics options.
Commercial Signage |Your Walls Can Talk!
SYNOPSIS: _______________________________________________________________________________________
If are a brick and mortar business my guess is that you have at least four walls. You could be missing out on a great opportunity if your walls are only co
Turning blank walls into powerful branding tools
BY: CHERYL ARCHER, SignWorks Inc.
_______________________________________________________________________________________
If are a brick and mortar business my guess is that you have at least four walls. You could be missing out on a great opportunity if your walls are only covered with paint or wallpaper! Purposefully positioned wall graphics can be used to boost sales according to research that was conducted by Nielson. According to this research 86% of those surveyed reported that in-store signage influenced their purchase when compared to only 37% who were influenced by social media.
Wall graphics can be used in brand promotion or simply to provide a customized look and feel that distinguishes you from your competitors. They can also feature short term promotional items, discounts or sale items. In fact, retailers can team up with vendors to promote new or special items and may be able to sell their wall space to the featured vendor. It’s been shown that people are influenced to purchase when a point-of-purchase (POP) highlights the specific item(s).
Wall textures vary so selecting the right film that will provide the right degree of adhesion is very important. If you are a retailer and you’re considering a new or improved look for your space please give us a call at 510-357-2000 or email us at info@signworks.us.com. We can explore your wall graphics options.
