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According to various studies vehicle wraps provide the lowest cost per impression when compared to other advertising mediums. Most properly cared for vehicle wraps last around five years so when you average the cost over that amount of time, it averages to thousands of advertising impressions for just a few dollars per day!
According to the Traffic Audit Bureau for Media Measurement an urban vehicle generates between 30,000 and 70,000 impressions every single day. Just imagine the impact when the fleet consists of several vehicles.
• The American Trucking Association reports that 91% of the people it surveyed noticed vehicle graphics.
• 3M, a leading tape and vinyl supplier, reported that a company would need to spend $130,000 in advertising dollars to get the same effects as a $3,500 vehicle wrap.
• Other studies showed that vehicle graphics made name recognition 15 times greater.
Many companies are taking advantage of the fleet graphics including national franchises, utilities, delivery and freight service companies, landscapers and solar energy companies. And, the list keeps growing. If you are considering a vehicle or fleet graphics project, give SignWorks a call at (510) 357-2000 or send an email to info@signworks.us.com.
