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Some industries have a unique advertising opportunity when it comes to using vehicle wraps to advertise their wares. This is certainly true of the restaurant and/or food service trades! Could there be a better way to advertise than employing a drivable billboard plastered with pictures of delicious and delectable treats, especially during lunchtime or when folks are headed home with “what’s for dinner” at the forefront of their minds? The more I think about it the more I think that this form of advertising including the barbequed ribs pictured in the above vehicle wrap, may well be the perfect match for car wraps and fleet graphics.
Fortunately food represents a product that is visually enticing which means a giant hamburger, sandwich or giant sundae pictured on the side of a vehicle can have an immediate impact on a passing driver, especially if they’re hungry. So why not get those stomachs rumbling by having your most popular food treats pictured on your work and delivery trucks? The brand exposure is great for business! Parking strategically at local events and festivals allows you to get even more brand exposure for your business. And, if you find your business is tucked away (or harder to find than you would like) why not park the vehicle on the closest busy street with your phone number very clearly visible so prospects can call for directions.
If you’re a restaurant owner, caterer or bakery, or in the food service and delivery trades, you may be missing out on a great advertising opportunity by not integrating vehicle graphics into your marketing and advertising strategy. Call SignWorks today at (510) 357-2000 and we will work with you on ways to maximize exposure for your tasty treats!
