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That super curly gothic style font may appeal to you personally but when translated onto the hood or side panels of your vehicle, it may not be very legible. Those swirly, pointy letters are not effective if other drivers are unable to read them. Pared down non-swirly letters are easier to read so sticking with simple letters and avoiding san serifs will make the text easier on the eyes.
Make sure the letters or text is not crowded together because adequate spacing translates into better legibility. Also, make sure that text included on the hood can be read through a rear view window by making sure to reverse it. Also, keep the size of the text proportional. If it's too big it will take on a kinder-like quality which will detract from the actual message.
One final note, if possible select a font or type face and color palette that communicates something about you and the type of business you are in. If you need more help, call SignWorks today at (510) 357-2000.
Marketing Tips|Keeping It Legible, The Right Font and Typography
SYNOPSIS: _____________________________________________________________________________________
That super curly gothic style font may appeal to you personally but when translated onto the hood or side panels of your vehicle, it may not be very legible.
Choosing fonts that stay legible on vehicle graphics
BY: CHERYL ARCHER, SignWorks Inc.
_____________________________________________________________________________________
That super curly gothic style font may appeal to you personally but when translated onto the hood or side panels of your vehicle, it may not be very legible. Those swirly, pointy letters are not effective if other drivers are unable to read them. Pared down non-swirly letters are easier to read so sticking with simple letters and avoiding san serifs will make the text easier on the eyes.
Make sure the letters or text is not crowded together because adequate spacing translates into better legibility. Also, make sure that text included on the hood can be read through a rear view window by making sure to reverse it. Also, keep the size of the text proportional. If it's too big it will take on a kinder-like quality which will detract from the actual message.
One final note, if possible select a font or type face and color palette that communicates something about you and the type of business you are in. If you need more help, call SignWorks today at (510) 357-2000.
