The sign industry generally prices vehicle wraps by the square foot. In the Bay Area, the price at a reputable sign company can range from $11 to $15 per square foot for a digital over laminated print installed on a mid-sized vehicle. Variation in the material selection, e.g. the manufacturer and outdoor wear life of the vinyl, will serve to lower or increase this price. The use of large sections of lettered cut vinyl which eliminates the need to over laminate, would also serve to decrease the overall price.
Obviously, if multiple vehicles or a fleet is being wrapped at the same time, volume pricing or quantity discounts would apply thereby also reducing the square foot pricing.
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Beware of lower cost options or disreputable sign companies that will substitute or economize on the materials, either by using calendared vinyl in place of cast, or by failing to over laminate the print. By choosing SignWorks you can be confident about the quality and caliber of your vehicle and fleet graphics work!